EVENTS & EXHIBITIONS
THE 100% DIGITAL EXHIBITION
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Find exclusively,
new art-photographs
of Ludovic Baron at the Samaritaine
from October 17th to November 5th 2023
Discover “POWER OF LOVE”, an avant-garde exhibition resulting from the collaboration between Ludovic Baron, virtuoso of cinematographic photography, and IONNYK, pioneer in digital art frames. This collection features paintings that explore the multiple facets of love, all enriched by IONNYK technology, capable of projecting millions of ink capsules on paper for a breathtaking visual result. Thanks to the mobile application, change works in an instant and let yourself be immersed in this symbiosis between art and innovation. The extraordinary becomes accessible, merging the visual energy of Ludovic Baron and the reinvention of art on paper by IONNYK. Don't miss this sensory and emotional experience, to discover now at La Samaritaine.
Oct 17th - Nov 5th, 2023
Samaritaine,
9 rue de la Monnaie,
75001 Paris.
5th floor
10:30 a.m.-7:30 p.m.
FREE ENTRANCE
“‘Power of Love’ is more than just an exhibition; it is a revolution in the way we perceive love and contemporary art. By collaborating with leading models like Charly Poirier, Priscilla Mezzadri and Raymond Baur or even new faces like Dimitri Goulet and Eliott Poirier, I created a film without a camera, where each photo embodies a different nuance of love — from friendship and brotherhood to the thrills of budding love. Each work invites you to a fascinating game of guessing: is it a pure photo, a Photoshop montage or an AI-assisted creation? I had fun using these three techniques, reflecting the evolution of my own art. To enhance this experience, my works will be projected on a monumental 12 meter long screen and displayed in revolutionary IONNYK frames. These will be able to confuse you with their ability to mimic a traditional paper print when it is, in reality, a cutting-edge art screen capable of projecting millions of ink capsules on paper for a visual rendering breathtaking. Highlight the future of art in your media coverage, with ‘Power of Love’, the unmissable art event.
Novelties
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ABOUT THE SAMARITAN
Founded by Ernest and Marie-Louise Cognac-Jaÿ in 1870, the small boutique on rue du Pont-Neuf has become more than a department store: The Parisian destination in the heart of the capital. In 2021, it reopens to the public after exceptional work which brings the legendary Art Nouveau building back to life and unveils a contemporary structure on rue de Rivoli.
LVMH has entrusted DFS, the world leader in the sale of luxury products to travelers, with the design and operation of the Samaritaine. It now offers over 20,000 m2 a selection of more than 600 iconic and avant-garde brands in the world of fashion, watches, jewelry and the largest beauty space in Europe. Because Paris is unique, La Samaritaine aims to be a showcase for the French art of living and has imagined a unique and exclusive collection of places to eat and drink. Whatever our visitors' desires, from early morning until late at night, there are many opportunities to treat yourself to a gourmet break at the Samaritaine.
The new Parisian emotion
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